Wallaa has over 20 years of experience driving business growth through creative and innovative digital marketing strategies. She holds an executive MBA from Harvard Business School and a master's degree in Digital Marketing from the Digital Marketing Institute. She got her start in digital tech with Microsoft, where she was mentored by some of the world's most exemplary leaders, marketers, developers, and designers. Throughout her career, Wallaa partnered with global businesses in various industries to help them grow and achieve their goals by executing and implementing integrated digital marketing strategies. As an educator, her expertise includes digital marketing strategy, content marketing, email marketing, social media, paid and organic advertising, performance marketing, analytics, and reporting.