The Importance of Face-to-Face Communication

In today’s digital age the importance of face-to-face communication seems to be fading, as one can go almost an entire day without actually interacting with people. People rely heavily on the convenience of emails, text messages, and social media.

While it is impossible to deny the importance of these platforms and the way that they have revolutionized communication, it is important to balance these online interactions with face-to-face communication.

face to face communication

The Digital Dilemma

One issue with digital forms of communication is that they tend to be impersonal. Moreover, trying to make your digital communications seem more friendly or personalized runs the risk of being misinterpreted or viewed as unprofessional.

Miscommunication is one of the major causes of inefficiency and work-place conflicts. Many of these issues can be attributed digital communications and the various ways they can be interpreted.

“When we assume that other people know what we’re thinking, and what we are expecting of them, we do them a real disservice. Assuming that we’ve been clear about what we wanted, we blame them when things don’t go as planned.” – Heidi Grant Halvorson, Forbes.

Face-to-Face Advantages

Non-Verbal Cues

You can gauge how interested someone is in what you are talking about by reading their body language. If you are in a meeting and your colleagues are fiddling with their pens, or checking their watches, you know that you have to:

  1. adjust the tone of your voice or
  2. use more exciting language to capture their attention.

Likewise, if colleagues and partners are actively nodding their heads and smiling, it is clear that they are engaged with you and your message.

face to face meetings

Effectiveness

Face-to-face communication and in-person meetings can boost efficiency. Instead of spending an entire day e-mailing back and forth, you can hash out all of the details of a project in one go. These meeting can also boost creativity as the overall energy will be higher so you can brainstorm and solve a multitude of problems at one time.

Face-to-face communication can also be much more effective for those who may struggle with written communication. Everyone has their own unique set of skills, and some people are much more fluid and clear with verbal communication.

A Personal Touch

Adding the “personal touch” of face-to-face communication is much more important to those dealing with outside clients and stakeholders. A sense of community comes with the ability to interact and socialize. This sets the foundation for trust, and ultimately creates a better working relationship

While face-to-face communication is not always an option due to distance or conflicting schedules, it is important that you do not forget about it completely. Whenever possible, take the time to interact with your colleagues face-to-face and enjoy the benefits.

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  1. Maria Bychkova says:

    Hi Rafael,

    Unfortunately, it’s hard to retrieve the blog author’s name as it was published back in 2013. Please feel free to use the quote, referring to Ashton College, and use the link to this original blog if possible.

    Thank you!

  2. Rafael says:

    Good day!

    I would like to ask when was this published? And I would like to know also who published this article so we can cite it on our study. Thank you!

  3. Maria Bychkova says:

    Hi Augustina,

    Unfortunately, it’s hard to retrieve the blog author’s name as it was published back in 2013. Please feel free to use the quote, referring to Ashton College, and use the link to this original blog if possible.

    Thank you!

  4. Agustina says:

    Hi, I wanted to know who the author of this article is as I need to quote it for a project at school in Argentina. Thank you.

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    will often come back down the road. I want to encourage yourself to continue
    your great writing, have a nice morning!

  6. […]  There is something unique about a real conversation that makes it feel real and as if we are making a true exchange of human interaction rather than artificial […]

  7. […] College wrote an article about the importance of face to face communication, in this article it lays out the pros of face to face communication and cons of just emailing and […]

  8. […] You are connecting through social media, and yes, it’s great to meet new people that you may have never got the opportunity to meet, but you shouldn’t just talk on social media. Texting, messaging, and Snapchatting are great but face-to-face contact is important for lifelong connections Face-to-face communication and in-person meetings can boost efficiency. Instead of spending an entire day e-mailing back and forth, you can hash out all of the details of a project in one go.. According to a study by the Pew Research Center, “cell owners between the ages of 18 and 24 send an average of 109.5 messages on a normal day’that works out to more than 3,200 texts per month.” This is why people text more and talk less. The world is changing, but face-to-face communication is becoming few and far in between. “Face-to-face communication and in-person meetings can boost efficiency. Instead of spending an entire day e-mailing back and forth, you can hash out all of the details of a project in one go,” according to ashtoncollege.ca. […]

  9. […] The Importance of Face-to-Face Communication […]

  10. Maria Corazon Tercero says:

    Hi, it is a pleasure to read your blog about face to face communication which is very realistic and interesting. I am studying Psychology at the Central Queensland University Rockhampton Australia and finishing my assessment regarding Facebook implication to the personal relationship. Can I cite your blog as a reference? If so may I ask for the author? Pardon, my straight forward question.
    Many thanks,
    Maria

    • Laura Genschorek says:

      Hello Maria,

      Thank you for reaching out – You are more than welcome to cite our article. The name of the author for The Importance of Face-to-Face Communication is Shelby Petersen.

      Have a great day!

  11. […] continuous feedback from the end users. In this methodology, leadership inspires teamwork, face-to-face communication, and […]

  12. […] continuous feedback from the end users. In this methodology, leadership inspires teamwork, face-to-face communication, and […]

  13. […] Benefit 2: Maintain Social Contacts and Presence! The ÔÇÿsocial’ in social media, staying in touch with old friends or connecting with new ones can definitely bring more happiness in your life. Remember, this is not a replacement for face-to-face interaction! […]

  14. […] (2013) The importance of face-to-face communication. Available at: https://www.ashtoncollege.ca/the-importance-of-face-to-face-communication/ (Accessed: 23 April […]

  15. Tony Wallace says:

    love the website, Keep it up guys!! 🙂

  16. […] with digital communications. Miscommunication can make doing tasks with other people an antagonistic, inefficient and ineffective chore. Face-to-face interactions build trust, understanding and a sense of shared mission, which is […]

  17. katengman says:

    […] with people coming closer, face to face communication has added a more personal touch to how someone speaks to other people during certain conversations. This allowed people to adjust […]

  18. ashtoncollege says:

    We totally agree Abdul. We actually have a number of remote or semi remote staff who work at Ashton and we use Google Hangouts to bring face-to-face communication to the digital meeting. We find it very effective!

  19. Abdul Jaber says:

    Face to Face meetings are good. However, not always feasible. To communicate with overseas clients and business partners, web video conferencing is a very effective medium. Tools like R-HUB, WebEx, GoMeetNow, gotomeeting etc. are used for the same. It helps businesses reduce travel costs.

  20. […] that the most quality interpersonal interaction comes through face to face communication. A recent article published by Ashton College highlights that face-to-face communication uniquely allows for the […]

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