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QuickBooks’ Online Initiative

By: Janice Bandick

Published On: February 17, 2015

The next generation of QuickBooks is online. Since it launched more than a decade ago, QuickBooks Online has been the small business accounting service to beat. Numerous competitors have popped up over the years, but building this type of online accounting solution is a complex and expensive process, and no one has done it as well as Intuit.


According to Intuit’s Small Business Group, Senior Vice-President and General Manager, Dan Wernikoff:

“Our mission is to make accounting seem invisible for small businesses by leveraging the power of the cloud so that the time-intensive work of keeping the books organized happens automatically every time an invoice is sent, a customer makes a payment, or an employee gets paid. QuickBooks Online provides a simple, integrated view of how money flows in and out of a business. Instead of spending time trying to reconcile old bills, small business owners can focus on the things that made them passionate about being their own boss in the first place.”


QuickBooks Online is only available on a monthly subscription plan, with prices starting at $13.30/month. The monthly costs cover services that are not included in QuickBooks Desktop, including automated daily backups, automatic upgrades, and other valet services.


Intuit's production equipment is stored in Intuit’s Data Centre, complete with 24/7 physical security with a full time security staff, video surveillance, and alarms to prevent high-tech breaches. Service performance is monitored 24/7.

Benefits of QuickBooks Online

QuickBooks online has been streamlined to allow users to complete common tasks faster. Some of the advantages of QuickBooks Online include:

  • Remote access
  • Simplified navigation
  • Automatic upgrades and updates
  • Compatible on any mobile device
  • Access for up to five users and two accounting professionals at no extra cost
  • Technical support for the length of the subscription

Comparison to QuickBooks Desktop

Several advanced features that are included in QuickBooks Desktop are not included in QuickBooks Online, including:

  • Robust inventory, payroll, job costing, and custom reporting capabilities
  • Detailed back orders, work orders, and sales orders
  • Progress invoicing and ability to receive partial purchase orders
  • Direct deposit for payroll


Intuit is currently offering free webinars to help users decide if QuickBooks Online has the capabilities they need to run their business more efficiently.


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