Social Media Platforms Course: Overview
The Social Media Marketing course explores the concept of social media as well as the principles behind online communication. Students will learn how to develop and maintain a professional business social media presence on platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube. Special emphasis is placed on how to identify influencers, deliver targeted content, design effective paid ads, develop social media plans and content calendars, audience engagement practices and community management.
For BC Realtors, attending this course can be counted towards Self-Directed PDP Hours.
Please note that this course is part of the Certificate in Digital Marketing Program. Students can earn course credentials one at a time and then apply those credits toward the certificate program.
Topics Covered/Learning Objectives
Upon completion of this course, the successful student will have reliably demonstrated the ability to:
- Identify the social media platform(s) that are most appropriate for an organization
- Develop and maintain social media presence for your brand or organization
- Utilize various platforms in a marketing campaign
- Establish policies and procedures for social media marketing activities
- Create relevant social media advertising campaigns
- Develop content calendars for original and user-generated content
- Monitor social media for brand mentions, conversations, and engagement
Admission Requirements
None
Technical Requirements
Live Online Students
Ashton College offers education for all students with a unique online learning approach. A synchronous learning component provides real time interaction and immediate feedback. We use real time interactive sessions, breakout rooms, and screen-sharing. An asynchronous learning component allows students to work at their own pace. Our asynchronous learning materials include recorded real time lectures, online readings, and discussion forums. We encourage students, if possible, to use both components so as to enjoy interactivity and community of real-time learning as well as studying at their own pace. This approach ensures students have support and resources to achieve their educational goals.
For synchronous sessions, students need to have a fully functional computer system with a webcam, speakers and microphone or headset and headphones, along with a reliable high-speed internet connection. Though the classes can be accessed using smartphones and tablets, we recommend using a laptop or desktop computer for a better learning experience.
This program/course does not require approval by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills. As such, PTIB did not review the program/course.
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