Social Media Platforms Course: Overview
The Social Media Marketing course explores the concept of social media as well as the principles behind online communication. Students will learn how to develop and maintain a professional business social media presence on platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube. Special emphasis is placed on how to identify influencers, deliver targeted content, design effective paid ads, develop social media plans and content calendars, audience engagement practices and community management.
For BC Realtors, attending this course can be counted towards Self-Directed PDP Hours.
Please note that this course is part of the Certificate in Digital Marketing Program. Students can earn course credentials one at a time and then apply those credits toward the certificate program.
Topics Covered/Learning Objectives
Upon completion of this course, the successful student will have reliably demonstrated the ability to:
- Identify the social media platform(s) that are most appropriate for an organization
- Develop and maintain social media presence for your brand or organization
- Utilize various platforms in a marketing campaign
- Establish policies and procedures for social media marketing activities
- Create relevant social media advertising campaigns
- Develop content calendars for original and user-generated content
- Monitor social media for brand mentions, conversations, and engagement
Admission Requirements
None
Instructors
Subject to change without notice
Wallaa Ali
Wallaa has over 20 years of experience driving business growth through creative and innovative digital marketing strategies. She holds an executive MBA from Harvard Business School and a master’s degree in Digital Marketing from the Digital Marketing Institute. She got her start in digital tech with Microsoft, where she was mentored by some of the world’s most exemplary leaders, marketers, developers, and designers.
Naomi Buchanan-Nguyen
Naomi Buchanan-Nguyen has worked as an educator at various Canadian colleges for over 15 years. She believes teaching is her calling and derives much joy from helping students achieve their goals and dreams. She teaches with stories as much as possible and involves students in the stories to help with learning and memory retention. Professionally Naomi has extensive experience in graphic design, digital marketing, eLearning course creation and social media management. Her personal philosophy is that a day without learning something new is a day that has been misused.
Justin Lee
Justin is a digital marketing consultant who has worked with Fortune 500 companies to drive business results using digital marketing solutions. He holds an Honours Bachelor of Arts from the University of Toronto. With a strong background in search marketing, he is a data-driven marketing consultant equipped with technical expertise in ad tech, paid media operations and customer acquisition programs. With over six years of direct client and agency-level consulting experience, Justin currently manages the national digital sales and marketing strategy and execution for TELUS Home Solutions.
Dates
Online
Part-Time:
- This course will be offered again in 2023.
- Students must devote at least 10 hours per week to attend live webinars
- Webinars will be held from Monday to Friday from 5:30 pm to 7:30 pm PST
- Outside of live instructional periods, students will be expected to take part in various independent and/or group activities
Required Materials
- Students will have access to social media platforms, Hootsuite accounts, Microsoft Excel and Microsoft Word
- Alternatives for social media automation include Later or Buffer
- Social Media Marketing, 4th Edition. Tracy L. Tuten. Sage. 2021. ISBN: 9780134998657, 0134998650
Fees
The registration fee for this course is $875 (Domestic) and $1093.75 (International).
Technical Requirements
Live Online Students
Ashton College uses web conferencing tools for conducting online classes and online learning management systems for managing resources, assignments, and grades. These tools help instructors and students connect live online as well as asynchronously. The basic requirements for online learning include a computer, webcam, speakers, and a microphone or a headset and headphones, along with a reliable internet connection. Though online learning can be pursued using smartphones and tablets, the use of laptops or desktop computers is encouraged for an enhanced learning experience.
This course does not require approval by the Private Training Institutions Branch of the Ministry of Advanced Education, Skills & Training. As such, it was not reviewed.
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