Globalization and information technologies are lessening distances and opening potential new markets for businesses of all sizes. Understanding the fundamentals and realities of international business gives you a significant advantage over competitors in a global market. However, special skills and knowledge are required to succeed.
Having an understanding of the often complex realities of international business is a critical advantage for individuals who want to succeed in an international arena.
Both the International Business Diploma and the Diploma in International Business Management provide students with the necessary skills, knowledge and training to overcome cultural barriers, build lasting strategic alliances and perform effective evaluations of market products and international services. The International Business Management program also includes a co-op placement (course number DIB 10) at the end of the education term.
International Business Diploma utilizes a collaborative learning environment and peer-to-peer learning techniques. Students will work towards the ultimate program goal of product development in the international environment.
Each course addresses essential topics within the context of global business. The curriculum ranges from macro issues involving the global economy to pragmatic topics such as the trade and transport of global commodities.
This program is accredited by the Forum for International Trade Training (FITT). Ashton graduates can apply to transfer their credits directly to FITT and complete the required assessment(s) in order to receive the FITT Diploma in International Trade.
Please note that the International Business Diploma includes the courses DIB 01 – DIB 09, and the Diploma in International Business Management includes courses DIB 01 – DIB 10.
This course is an introduction to international business with particular emphasis on the environmental and cultural issues facing global organizations. The focus is on contemporary business situations, critical events, and class discussions, with special impact on technology. Topics include foreign exchange market, global marketing and supply chain management, global management and political and legal influences of international business. By the end of this course, students will be able to understand globalization, trade and investments; possess an increased awareness of the finance of global operations; and understand how to analyze the future global business environment.
This course provides comprehensive coverage of consultative selling, strategic selling, relationship selling, partnering, value-added selling, and sales force automation, developing a presentation strategy and management skills. These are the major developments that have transformed selling from “peddling” to a new level of professionalism that has dramatically changed the way products and services are sold around the world. This course teaches students to build upon past improvements in selling and adjust to the changes that have accompanied the age of information.
Students will investigate, discuss, and report their findings to the class. They will develop a written report of the personal selling implications inherent in the ongoing operation of a business. Each student will deliver an oral presentation of this plan.
This course looks at the role that finance and financing play in international trade, as well as the skill sets, required to manage the financial aspects of international trade. This course addresses financial methods and tools used to conduct international business transactions successfully. Risks such as commercial and country are discussed alongside risk-mitigating techniques, their use, and legal implications. Learners will acquire a broad overview of the nature and scope of trade finance, in particular, the ‘Four Pillars’ of trade finance, i.e., payment facilitation, risk management, financing, and provision of information related to a transaction.
To compete successfully in the global marketplace, companies are increasingly applying new logistics management techniques to their international distribution functions. The focus of this course, therefore, is to provide insight into global supply chain activities, including production and inventory management processes, and regulatory and security requirements. Participants will discover the significant role of logistics in providing traders with a competitive advantage.
This course reviews the basic legal principles applicable to any businessperson or corporation doing business. Also included is a review of the Canadian legal system, legal structures through which business is conducted in Canada and Canadian laws of contract, intellectual property, product liability and sale of goods. We discuss international business such as the resolution of international disputes, the choice of the proper law of contract, legal aspects of carriage of goods, payment and finance, as well as export controls.
This course focuses on the evaluation of market entry strategies and ways of selecting the ones most appropriate to the proposed venture(s). While examining entry strategies, students develop a better understanding of the roles that investment and partnering play in facilitating international trade. The learner will be able to assess barriers to market entry, differentiate between market entry strategies, recommend potential international partners through consultations and analysis of strengths and weaknesses, and negotiate partnership agreements.
The course is designed to provide students with an opportunity to synthesize and apply existing marketing knowledge. This course is designed to provide students with an understanding of the broad differences between domestic and international marketing. This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, we will discuss how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies. The course deals with all aspects of marketing from an international perspective. A high level of class participation is expected to ensure maximum learning and sharing of experience.
During this course, students will learn the essential characteristics of international market research. Students will understand the importance of international market research for the success of an exporting venture and the techniques used to implement it. Students will be exposed to methods for analyzing and presenting researched data and will be taught how to identify and evaluate international trade opportunities. The objective of the course is to prepare an international trade research paper that demonstrates the ability to plan the research process, collect and interpret data.
This course ensures comprehension of the scope and integration of international trade practices. This course will prepare the learner with the ability to develop an international business plan. Students will discuss factors that ensure profitable entry into the import and export business and how corporate resources can be mobilized to capture qualified international business opportunities.
The co-op placement integrates study with planned and supervised career-related work experience. It constitutes one phase of the academic training, and a mandatory activity to obtain the diploma. Students are involved as paid “authentic employees” receiving academic credit for work experience.
The purpose of the co-op placement is to develop and strengthen the students’ educational and career preparation offering them the opportunity to apply their knowledge. Students will be expected to submit a co-op placement report as a summary of their learning experiences in the co-op. Students will have a minimum of 110 hours after their co-op placement to prepare and submit the co-op report. These hours will include interviews with the Student Services Officer.
Applicants must meet the following criteria:
For more details, please see our Admissions Policy.
Tuition fees for the International Business Diploma program are due and payable at least 30 days prior to the cohort start date. Students with guaranteed funding arrangements will be exempt from this requirement provided that they produce documentary proof at least 30 days prior to the cohort start date.
This program is eligible for Canada Student Loans, other forms of government funding, and bank financing. However, students are responsible for making their own funding arrangements and are advised to contact the relevant funder well in advance of the start date to make an application.
Application and tuition fees for this program are as follows:
Note: Tuition fees do not include the cost of the required textbooks.
Please go to the Diploma in International Business Management page for information on tuition for the program with the co-op placement.