Digital Marketing Strategy and Planning: Overview
The Digital Marketing Strategy and Planning course focuses on the introduction of digital marketing principles and management skills. Students will learn how to develop strategic marketing plans and execute digital campaigns. The course offers a holistic view of the digital world by exploring a wide range of channels, tactics, and tools that impact business growth. Exercises are designed to analyze the connection between online channels, strategy, consumer intent, and engagement in order to maximize results.
For BC Realtors, attending this course can be counted towards Self-Directed PDP Hours.
Please note that this course is part of the Certificate in Digital Marketing Program. Students can earn course credentials one at a time and then apply those credits toward the certificate program.
Topics Covered/Learning Objectives
Upon completion of this course, the successful student will have reliably demonstrated the ability to:
- Discuss the importance of strategic planning in marketing
- Identify frameworks of an integrated marketing communications plan
- Select appropriate digital tactics that align with corporate objectives and campaign goals
- Develop segments and customer personas using market analysis and segmentation strategies
- Understand the principles of website design and content, social media, email marketing, web analytics, search engine marketing and measurement
- Discuss the different relationship marketing strategies
Admission Requirements
None
Technical Requirements
Live Online Students
Ashton College offers education for all students with a unique online learning approach. A synchronous learning component provides real time interaction and immediate feedback. We use real time interactive sessions, breakout rooms, and screen-sharing. An asynchronous learning component allows students to work at their own pace. Our asynchronous learning materials include recorded real time lectures, online readings, and discussion forums. We encourage students, if possible, to use both components so as to enjoy interactivity and community of real-time learning as well as studying at their own pace. This approach ensures students have support and resources to achieve their educational goals.
For synchronous sessions, students need to have a fully functional computer system with a webcam, speakers and microphone or headset and headphones, along with a reliable high-speed internet connection. Though the classes can be accessed using smartphones and tablets, we recommend using a laptop or desktop computer for a better learning experience.
This program/course does not require approval by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills. As such, PTIB did not review the program/course.
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