Digital Marketing Certificate (Live Online and In-Class)

  • Format:

    Live Online and

    In-Class

  • Duration:

    160 hours

  • Application fee:

    $40 (Domestic)

    $140 (International)

  • Tuition fee:

    $2,950 (Domestic)

    $3,687.50 (International)

    + textbook fee

    ~$200

Apply Now

Start Date

Live Online live-logo

SEMESTER: SUMMER

Full-Time: May 08, 2023 – July 04, 2023

Full-Time Schedule: Online classes will be held Monday to Friday from 8:30 am to 12:30 pm PST

In-Class

SEMESTER: SUMMER

Full-Time: May 08, 2023 – July 04, 2023

Full-Time Schedule: Classes will be held Monday to Friday from 8:30 am to 12:30 pm PST

Download Brochure

 

 

Have questions about the program?

Please complete the form below and we will contact you shortly.

Digital Marketing Certificate – Program Overview

Digital marketing is a growing field, meaning digital marketers at all stages of their careers have the opportunity to find a job that they love. Are you a digital marketing professional who is passionate about finding creative solutions to technical problems, connecting with your audience, and building a successful marketing strategy?

If so, it is vital that you continue to invest in your skillset so you can reach your career goals. Students who complete our certificate program will operate more effectively as marketing professionals, and stand out to employers and clients as having verified digital marketing skills, education, and experience.

Combining digital marketing tools and technology with principles from business and design, you'll be able to utilize the online space to achieve business objectives. In this program, students will touch on each of these topics through a variety of methods. This program develops students’ marketing skills through the development of digital strategies in the context of B2B vs B2C campaigns, creating an integrated marketing communications plan (IMCP) and learning about different marketing models and marketplace approaches.

Through hands-on exercises, students will analyze the connection between online channels, strategy, consumer intent, and engagement in order to maximize results to achieve business growth. Students will generate a wide variety of content with an emphasis on copywriting, digital storytelling and graphic design, as well as enhance their digital skills by developing content marketing strategies that align with target audiences and business objectives.

This certificate offers a whole course dedicated to social media platforms where students will participate in the development of channels in order to learn the best practices for developing and maintaining a professional image and creating a social media strategy on various platforms. As well, students will develop an understanding of online advertising, and paid media. Further, students will be able to develop and manage a paid media campaign on various platforms.

Topics Covered/Learning Objectives

Upon completion of this certificate program, successful students will have reliably demonstrated the ability to do effectively:

  • Digital Marketing Campaigns
  • Content Marketing
  • Conversion Rate Optimization
  • Email Marketing
  • Mobile Marketing
  • Paid Search (PPC)
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Digital Analytics

Career Options

  • Digital Marketing Coordinator
  • Digital Marketing Analyst
  • Social Media Marketing Specialist
  • Search Engine Optimization Specialist
  • Content Strategist/Copywriter
  • Event Marketing
  • Growth Specialist
  • PR/Communications Specialist

Course Descriptions

DM 01: Digital Marketing Strategy and Planning (40 Hours)

Brief Course Description

The Digital Marketing and Planning course focuses on the introduction of digital marketing principles and management skills. Students will learn how to develop strategic marketing plans and execute digital campaigns. It offers a holistic view of the digital world by exploring a wide range of channels, tactics, and tools that impact business growth. Exercises are designed to analyze the connection between online channels, strategy, consumer intent, and engagement to maximize results.

Prerequisites

Applicants need a minimum of a high school diploma and must be 19 years or older at the time of starting the course. No course prerequisites.

Learning Objectives*

Upon completion of this course, the successful student will have reliably demonstrated the ability to:

  • Discuss the importance of strategic planning in marketing
  • Identify frameworks of an integrated marketing communications plan
  • Select appropriate digital tactics that align with corporate objectives and campaign goals
  • Develop segments and customer personas using market analysis and segmentation strategies
  • Understand the principles of website design and content, social media, email marketing, web analytics, search engine marketing and measurement

Method(s) of Evaluation/Assessments*

Students are evaluated through attendance, participation, activities, discussions and problem sets, and quizzes.

Completion Requirements*

Students must receive a minimum of 70% overall to complete the course successfully. Students are expected to abide by the policies of the college. You are expected to attend LIVE Online classes, regularly, and to have read all assigned chapters in the textbook plus any additional readings before the live sessions. Individual and group assignments should be completed satisfactorily and on time. There will be no makeup exams or assignments without prior permission.

DM 02: Content Strategy and Management (40 hours)

Brief Course Description

The Content Strategy and Management course focuses on generating a wide variety of content with an emphasis on copywriting, digital storytelling and image-making. This course is an opportunity for students to grow their digital skills by developing content marketing strategies, including content trees and calendars, that align with target audiences and business goals.

Prerequisites

Completion of DM 01.

Learning Objectives*

Upon completion of this course, the successful student will have reliably demonstrated the ability to:

  • Explain the key concepts of content marketing
  • Discover new opportunities by performing keyword research
  • Identify channels of content distribution that align with user preferences
  • Understand graphic design principles
  • Develop digital content for a variety of audiences according to brand messaging requirements
  • Create a content marketing strategy to optimize a firm’s digital footprint and reputation

Method(s) of Evaluation/Assessments*

Students are evaluated through attendance, participation, activities, discussions and problem sets, and quizzes.

Completion Requirements*

Students must receive a minimum of 70% overall to complete the course successfully. Students are expected to abide by the policies of the college. You are expected to attend LIVE Online classes, regularly, and to have read all assigned chapters in the textbook plus any additional readings before the live sessions. Individual and group assignments should be completed satisfactorily and on time. There will be no makeup exams or assignments without prior permission.

DM 03: Social Media Platforms (40 hours)

Brief Course Description

The Social Media Platforms course explores the concept of social media as well as the principles behind online communication. Students will learn how to develop and maintain a professional business social media presence on platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube. Special emphasis is placed on how to identify influencers, deliver targeted content, design effective paid ads, develop social media plans and content calendars, audience engagement practices and community management.

Prerequisites

Completion of DM 02.

Learning Objectives*

Upon completion of this course, the successful student will have reliably demonstrated the ability to:

  • Identify social media platform(s) that are most appropriate for an organization, and develop your presence for your brand/organization
  • Utilize various platforms in a marketing campaign.
  • Establish policies and procedures for social media marketing activities
  • Create relevant social media online advertising campaigns
  • Develop content calendars for original and user-generated content
  • Monitor social media for brand mentions, conversations, and engagement

Method(s) of Evaluation/Assessments*

Students are evaluated through attendance, participation, activities, discussions and problem sets, and quizzes.

Completion Requirements*

Students must receive a minimum of 65% overall to complete the course successfully. Students are expected to abide by the policies of the college. You are expected to attend LIVE Online classes, regularly, and to have read all assigned chapters in the textbook plus any additional readings before the live sessions. Individual and group assignments should be completed satisfactorily and on time. There will be no makeup exams or assignments without prior permission.

DM 04: Digital Data Management and Analytics (40 hours)

Brief Course Description

The Digital Data Management and Analytics course provides participants with the skills to evaluate a firm’s digital performance. Students will be able to transform data into meaningful business insights that will impact planning and strategic decisions. This course explores free and paid tools to measure audience, acquisition, engagement, sales funnels, and user conversions.

Prerequisites

Completion of DM 03.

Learning Objectives*

Upon completion of this course, the successful student will have reliably demonstrated the ability to:

  • Extract insights from analytics
  • Communicate analytic insights through visual mediums
  • Classify various analytical tools based on their relevance to digital marketing
  • Integrate data management frameworks into digital marketing campaigns
  • Connect Analytics tools to third-party platforms
  • Develop a measurement plan that aligns with business goals
  • Perform basic analysis of data sets to inform marketing decisions
  • Determine the success of a marketing campaign through key performance indicators.

Method(s) of Evaluation/Assessments*

Students are evaluated through attendance, participation, activities, discussions and problem sets, and quizzes.

Completion Requirements*

Students must receive a minimum of 65% overall to complete the course successfully. Students are expected to abide by the policies of the college. You are expected to attend live online classes, regularly, and to have read all assigned chapters in the textbook plus any additional readings before the live sessions. Individual and group assignments should be completed satisfactorily and on time. There will be no makeup exams or assignments without prior permission.

 

Faculty

Subject to change without notice

Wallaa Ali - Ashton College instructorWallaa Ali

Wallaa has over 20 years of experience driving business growth through creative and innovative digital marketing strategies. She holds an executive MBA from Harvard Business School and a master’s degree in Digital Marketing from the Digital Marketing Institute. She got her start in digital tech with Microsoft, where she was mentored by some of the world’s most exemplary leaders, marketers, developers, and designers.

 

Naomi Buchanan-Nguyen - Ashton College instructorNaomi Buchanan-Nguyen

Naomi Buchanan-Nguyen has worked as an educator at various Canadian colleges for over 15 years. She believes teaching is her calling and derives much joy from helping students achieve their goals and dreams. She teaches with stories as much as possible and involves students in the stories to help with learning and memory retention. Professionally Naomi has extensive experience in graphic design, digital marketing, eLearning course creation and social media management. Her personal philosophy is that a day without learning something new is a day that has been misused.

Justin Lee - Ashton College instructorJustin Lee

Justin is a digital marketing consultant who has worked with Fortune 500 companies to drive business results using digital marketing solutions. He holds an Honours Bachelor of Arts from the University of Toronto. With a strong background in search marketing, he is a data-driven marketing consultant equipped with technical expertise in ad tech, paid media operations and customer acquisition programs. With over six years of direct client and agency-level consulting experience, Justin currently manages the national digital sales and marketing strategy and execution for TELUS Home Solutions.

Admission Requirements

General Admission Requirements for Domestic Students

Domestic students need ONE of the following:

  • Canadian Passport
  • Certificate of Canadian Citizenship
  • Confirmation of Permanent Residence
  • Legal documentation from IRCC

And you must prove the following:

  • You have successfully completed a B.C. Secondary School Diploma or the equivalent of one
  • You are at least 19 years old before the first day of your program

English Language Proficiency Requirements for Domestic Students

Are you a domestic student?

You must show your language proficiency in ONE of the following ways:

  • Completion of BC English Studies 12, English First Peoples 12 or Literary Studies 12 with a minimum grade of C+ (or equivalents); or
  • Completion of three or more consecutive years of secondary education or two or more consecutive years of post-secondary education at a recognized institution where the language of instruction is English; or
  • Achieve the competency standard of a Test of English Language Proficiency as set out in Section 5.4 below. Scores for standardized English language tests are only valid for a 24-month period from the date of testing.

English is presumed to be the language of instruction in the following countries:

American Samoa, Anguilla, Antigua and Barbuda, Australia, Bahamas, Barbados, Belize, Bermuda, Botswana, British Virgin Islands, Cayman Islands, Dominica, Falkland Islands, Fiji, Gambia, Ghana, Gibraltar, Grenada, Guam, Guyana, Ireland, Jamaica, Kenya, Lesotho, Liberia, Malta, Mauritius, Montserrat, New Zealand, Nigeria, Seychelles, Sierre Leone, Singapore, South Africa, St Helena, St. Kitts and Nevis, St. Lucia, St. Vincent & The Grenadines, Tanzania, Trinidad & Tobago, Turks and Caicos Islands, Uganda, United Kingdom, United States of America, US Virgin Islands, Zambia, Zimbabwe

Approved English Language Proficiency Tests and Scores

  • Cambridge English Advanced (CAE): minimum score of 58 or C
  • The Canadian Academic English Language Assessment (CAEL): minimum score of 55
  • Canadian English Language Proficiency Index Program (CELPIP): General 6
  • Duolingo: minimum score of 110 (temporary due to COVID)
  • International English Language Testing (IELTS): academic level with a minimum overall score of 6.0
  • Test of English as a Foreign Language (TOEFL) internet-based test: academic level with a minimum score of 79-80 and a minimum of 19-20 on each band
  • Test of English as a Foreign Language (TOEFL) paper-based test: minimum score of 550 and a minimum of 23 each for reading, writing, and listening

General Admission Requirements for International Students

International students need:

  • A valid passport from their country of citizenship and a valid study permit

And you must prove the following:

  • You have successfully completed a B.C. Secondary School Diploma or the equivalent of one
  • You are at least 19 years old before the first day of your program

English Language Proficiency Requirements for International Students

Are you an international student?

You must show your language proficiency in ONE of the following ways:

  • Completion of BC English Studies 12, English First Peoples 12 or Literary Studies 12 with a minimum grade of C+ (or equivalents); or
  • Completion of three or more consecutive years of secondary education or two or more consecutive years of post-secondary education at a recognized institution where the language of instruction is English; or
  • Achieve the competency standard of a Test of English Language Proficiency as set out in Section 5.4 below. Scores for standardized English language tests are only valid for a 24-month period from the date of testing.

English is presumed to be the language of instruction in the following countries:

American Samoa, Anguilla, Antigua and Barbuda, Australia, Bahamas, Barbados, Belize, Bermuda, Botswana, British Virgin Islands, Cayman Islands, Dominica, Falkland Islands, Fiji, Gambia, Ghana, Gibraltar, Grenada, Guam, Guyana, Ireland, Jamaica, Kenya, Lesotho, Liberia, Malta, Mauritius, Montserrat, New Zealand, Nigeria, Seychelles, Sierre Leone, Singapore, South Africa, St Helena, St. Kitts and Nevis, St. Lucia, St. Vincent & The Grenadines, Tanzania, Trinidad & Tobago, Turks and Caicos Islands, Uganda, United Kingdom, United States of America, US Virgin Islands, Zambia, Zimbabwe

Approved English Language Proficiency Tests and Scores

  • Cambridge English Advanced (CAE): minimum score of 58 or C
  • The Canadian Academic English Language Assessment (CAEL): minimum score of 55
  • Canadian English Language Proficiency Index Program (CELPIP): General 6
  • Duolingo: minimum score of 110 (temporary due to COVID)
  • International English Language Testing (IELTS): academic level with a minimum overall score of 6.0
  • Test of English as a Foreign Language (TOEFL) internet-based test: academic level with a minimum score of 79-80 and a minimum of 19-20 on each band
  • Test of English as a Foreign Language (TOEFL) paper-based test: minimum score of 550 and a minimum of 23 each for reading, writing, and listening

General Admission Requirements for Mature Students

Do you identify as a mature student?

To qualify, you must meet the following requirements:

  • You are at least 19 years of age at the start of their program
  • You have not completed a B.C. Secondary School Diploma or the equivalent of one

Application Requirements

Mature Students are accepted at the discretion of the Registrar, who may require you to submit the following:

  • At least one letter of reference from a person who is not related to you
  • A statement of intent clearly outlining your career goals and your reasons for believing you will succeed in the program
  • A personal profile of 250 words or less

Additional Requirements

You must meet all of the program-specific and non-academic requirements where listed. In some cases, you may need to complete a placement exam to determine academic readiness.

Dates

Live Online

Full-Time:

  • May 08, 2023 – July 04, 2023
    • Online classes are held Monday to Friday from 8:30 am to 12:30 pm PST
    • Students must devote at least 20 hours per week to attending online classes, seminars, and laboratories online
    • Seminars and laboratory times are decided at the start of the cohort

In-Class

Full-Time:

  • May 08, 2023 – July 04, 2023
    • Classes are held Monday to Friday from 8:30 am to 12:30 pm PST
    • Students must devote at least 20 hours per week to attending classes, seminars, and laboratories in-person
    • Seminars and laboratory times are decided at the start of the cohort

Fees

Tuition fees for the program are payable in three instalments. The first instalment is due 2 weeks prior to the start date. Students with guaranteed funding arrangements will be exempt from this requirement provided that they produce documents before the cohort start date.

All formats of the program are eligible for Canada Student Loans, other forms of government funding, and bank financing. However, students are responsible for making their own funding arrangements and are advised to contact the relevant funder well in advance of the start date to make an application.

Application and tuition fees for this program are as follows:

  • Application fee: $40 (Domestic Students) or $140 (International Students)
  • Tuition fee (Domestic): $2,950
  • Tuition fee (International): $3,687.50

Note: Tuition fees do not include the cost of the required textbooks. The approximate textbook fee is $200.

Technical Requirements

Live Online Students

Ashton College uses web conferencing tools to help instructors and students connect and collaborate live online. For the online classes, students need to have a fully functional computer system with a webcam, speakers and microphone or headset and headphones, along with a reliable high-speed internet connection. Though the classes can be accessed using smartphones and tablets, we recommend using a laptop or desktop computer for a better learning experience.

This program was reviewed and approved by the Registrar of the Private Training Institutions Branch of the Ministry of Advanced Education and Skills Training.

Submit Enquiry Form

Download Brochure

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • By submitting this form, I agree that Ashton College may call, text and/or email me about their educational services at the contact information provided, including a wireless number, using automated technology. Please note, this consent is not required to attend the institution and you may unsubscribe at any time.*