Digital Data Management and Analysis: Overview
The Digital Data Management and Analytics course provides participants with the skills to evaluate a firm’s digital and social media performance. Students will be able to transform data into meaningful business insights that will impact planning and strategic decisions. This course explores free and paid tools to measure audience, acquisition, engagement, sales funnels, and user conversions.
For BC Realtors, attending this course can be counted towards Self-Directed PDP Hours.
Please note that this course is part of the Certificate in Digital Marketing Program. Students can earn course credentials one at a time and then apply those credits toward the certificate program.
Topics Covered/Learning Objectives
Upon completion of this course, the successful student will have reliably demonstrated the ability to:
- Extract insights from analytics and communicate analytic insights through visual mediums
- Classify various analytical tools based on their relevance to digital marketing
- Integrate data management frameworks into digital marketing campaigns
- Connect Analytics tools to third-party platforms
- Develop a measurement plan that aligns with business goals
- Perform basic analysis of data sets to inform marketing decisions
- Determine the success of a marketing campaign through key performance indicators
Admission Requirements
None
Technical Requirements
Live Online Students
Ashton College offers education for all students with a unique online learning approach. A synchronous learning component provides real time interaction and immediate feedback. We use real time interactive sessions, breakout rooms, and screen-sharing. An asynchronous learning component allows students to work at their own pace. Our asynchronous learning materials include recorded real time lectures, online readings, and discussion forums. We encourage students, if possible, to use both components so as to enjoy interactivity and community of real-time learning as well as studying at their own pace. This approach ensures students have support and resources to achieve their educational goals.
For synchronous sessions, students need to have a fully functional computer system with a webcam, speakers and microphone or headset and headphones, along with a reliable high-speed internet connection. Though the classes can be accessed using smartphones and tablets, we recommend using a laptop or desktop computer for a better learning experience.
This program/course does not require approval by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills. As such, PTIB did not review the program/course.
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