Content Strategy and Management Course: Overview
The Content Strategy and Management course focuses on generating a wide variety of content with an emphasis on copywriting, digital storytelling and image-making. This course is an opportunity for students to grow their digital skills by developing content marketing strategies including content trees and calendars that align with target audiences and business goals.
For BC Realtors, attending this course can be counted towards Self-Directed PDP Hours.
Please note that this course is part of the Certificate in Digital Marketing Program. Students can earn course credentials one at a time and then apply those credits toward the certificate program.
Topics Covered/Learning Objectives
Upon completion of this course, the successful student will have reliably demonstrated the ability to:
- Explain the key concepts of content marketing
- Discover new opportunities by performing keyword research
- Identify channels of content distribution that align with user preferences
- Understand graphic design principles
- Develop digital content for a variety of audiences according to brand messaging requirements
- Create a content marketing strategy to optimize a firm’s digital footprint and reputation
Admission Requirements
None
Technical Requirements
Live Online Students
Ashton College offers education for all students with a unique online learning approach. A synchronous learning component provides real time interaction and immediate feedback. We use real time interactive sessions, breakout rooms, and screen-sharing. An asynchronous learning component allows students to work at their own pace. Our asynchronous learning materials include recorded real time lectures, online readings, and discussion forums. We encourage students, if possible, to use both components so as to enjoy interactivity and community of real-time learning as well as studying at their own pace. This approach ensures students have support and resources to achieve their educational goals.
For synchronous sessions, students need to have a fully functional computer system with a webcam, speakers and microphone or headset and headphones, along with a reliable high-speed internet connection. Though the classes can be accessed using smartphones and tablets, we recommend using a laptop or desktop computer for a better learning experience.
This program/course does not require approval by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills. As such, PTIB did not review the program/course.
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