Riddell Murcia is an experienced instructor for all things marketing. He brings with him many years of experience in advertising and marketing management. His experience covers a wide range of models, including large corporate, franchising, as well as startups and small businesses. Throughout the years, Riddell has worked in the production of television and online video advertisements for brands such as TD Canada Trust, TIFF and Burger King. Moreover, he supported businesses as a marketing and communications manager in the healthcare, financial, real estate, hospitality and non-profit industries. Riddell is an avid and creative marketing strategist who has overseen several projects involving search engine optimization, online paid advertisement, social media management, content marketing, e-mail marketing, reputation management, graphic design and web design.