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Digital Marketing vs UX Design [2023]

By: Jaxine Kurniawan

Published On: February 22, 2022

two people discussing digital marketing on a white board

The world of digital marketing and UX design are sometimes interchangeable. Both professions often work in the same team, as they both deal with branding and advertising. Considering these roles require personnel to engage with customer or client relations, professionals must have solid marketing expertise. Despite their similarities, digital marketing and UX design are two distinct areas that deal with separate aspects of marketing. Continue reading to discover which career path is ideal for you! 

Digital Marketing 

According to Mailchimp, digital marketing is “the promotion of brands to connect with potential customers using the internet and other forms of digital communication.” To put it another way, digital marketing is concerned with the promotion of products and services via social media, emails, SEO, and other means.

In general, there are 12 types of digital marketing:

The difference between UX design and digital marketing is that the latter places a higher priority on increasing revenue through customer conversion. Digital marketing is the 6th most in-demand career, according to LinkedIn, with around 860,000 openings in 2020. Your obligations as a digital marketer include, but are not limited to: 

  • Creating advertising campaigns 
  • Optimizing content for social media 
  • Increasing brand exposure both offline and online 
  • Working with Google Analytics and Google Algorithms in SEO
  • Editing website backends

UX Design 

The Interaction Design Foundation defines UX design as “the process design teams use to create products that provide meaningful and relevant experiences to users.” A user's experience when using a website or app is fundamental to UX design. End-users will have a better overall experience if the interface and design are more personalized and intuitive – this may be accomplished by employing well-considered and professional user-centered designs that stress utility and purpose. Despite the fact that the terms UX and UI are frequently used interchangeably, they are distinct in their own way.

If you've taken a UX design course online, you've certainly heard that, whereas UX is concerned with end-user satisfaction through product interactions, UI is concerned with every aspect that a user interacts with in order to utilize a given product, and is engaged with the overall feel of a design. UX is also different from digital marketing in that it places a greater emphasis on design and how end-users engage with it. Research done by LinkedIn found that UX design placed 6th on the top 10 most in-demand hard skills, just above business analysis. Here are some examples of what you may do as a UX designer: 

  • Carrying usability tests 
  • Analyzing and iterating user input and activities to improve user experience 
  • Developing product prototypes 
  • Providing developers with design concepts 
  • Conducting user experience research through interviews or surveys 

Why Not Both? 

As mentioned before, digital marketing focuses more on customer conversion with the objective of increased sales, whereas UX design emphasizes design and user interaction. Though they use distinct methods, they both strive for the same result. To ensure that their vision is appropriate for their target audience, digital marketers will need to work closely with UX designers. So, why not complete both a digital marketing certificate and a UX design course to kill two birds with one stone? 


The information contained in this post is considered true and accurate as of the publication date. However, the accuracy of this information may be impacted by changes in circumstances that occur after the time of publication. Ashton College assumes no liability for any error or omissions in the information contained in this post or any other post in our blog


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