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By: Lindsay McKayPublished On: August 10, 2021
Digital marketing is a progressive field where best practices are constantly evolving and changing. This means the career opportunities are unique and in high demand, allowing you to choose and create a career you love. But what is digital marketing? Digital marketing combines the tools of marketing and technology with principles from business and design to utilize the online space to achieve business goals. Examples of digital marketing include:
A digital marketing course will develop your marketing skills and show employers and clients that you have verified digital marketing skills, education, and experience. Listed below are a few examples of career options after taking a digital marketing course.
An SEO Specialist tests, analyzes, and updates a website for SEO optimization. Having high SEO causes a website to rank high in search results and gets more hits. SEO Specialists are also in charge of managing Google ads and paid campaigns. Specific responsibilities can include:
To succeed as an SEO Specialist, you need to understand the three levels of SEO: technical, on-page SEO, and off-page optimization. Excellent communication and collaborative skills are a must as you will be working with a variety of people with different communication styles. You can increase your communication skills by taking an online communication course.
A Marketing and Automation Specialist handles the day-to-day duties of running automated marketing campaigns, fully leveraging the automation platform's capabilities. Depending on the size and needs of your company, you may work alone doing social media marketing and SEO optimization or work within a team and collaborate with other members of the marketing team. Specific responsibilities can include:
To succeed in the role of a Marketing and Automation Specialist, you need to understand the ins and outs of the automation platform you are using, be tech save, have project management and collaboration skills while being able to work solo and within a team.
A Digital Marketing Manager can have different responsibilities, depending on the company you work in or how many people are on the communications and marketing team. Your role could entail overseeing social media marketing, inbound marketing, content marketing, email marketing, or just focusing on one. Anything in the online space that generates clients and promotes brand awareness is on you. Specific responsibilities can include:
You may also be the first point of contact with customers across digital platforms and need to manage those relationships effectively. There are many hard skills needed to succeed as a Digital Marketing Manager; you could potentially be overseeing everything and not have a content developer or SEO Specialist to help you out. So, knowledge and experience of SEO and SEM are crucial, as well as web analytics, writing skills, storytelling training, and design skills are all necessary to succeed as a Digital Marketing Manager.
Whether you are a marketing expert or a novice, a digital marketing certificate will help you stay current in your industry, enhance key skills, and make you look impressive to a potential employer.
The information contained in this post is considered true and accurate as of the publication date. However, the accuracy of this information may be impacted by changes in circumstances that occur after the time of publication. Ashton College assumes no liability for any error or omissions in the information contained in this post or any other post in our blog